Tveeco is a free Apple iOS Mobile App that provides users with curated listings of their favorite primetime TV shows, aimed to making all our lives a little easier and efficient by quickly and easily letting users know what's "New Tonight." // M09 was approached by this startup and after in-depth research and consultation created the brand identity and user interface (UX) style guide for their entertainment product. Key objectives for the identity included; instant recognition, an upbeat attitude, friendly and personable characterization, and timeless simplicity. The colour palette was carefully selected to evoke a sense of ease and uniqueness, all while being cognizant in steering away from any existing TV related brands.